Project Brief
Redesigning onboarding and early product storytelling for a human connection app.
I worked as a contractor with TWOS to rapidly iterate on their mobile onboarding experience, invited-user flows, updated visual language, and first marketing website.
Product Design
UX/UI Design
Mobile App
Marketing Site
Design Systems
Role
UX/UI Design, Product Design, Visual Design
Team
CTO
Company
TWOS, a conversation app for safe one-on-one connection
Problem Space
The product needed a clearer first impression for new and invited users.
TWOS helps people have private one-on-one conversations at the moment they want human connection, but the early onboarding experience needed to explain that value quickly and reduce friction before a user reached their first call.
I worked directly with the CTO to audit the existing mobile flow, explore simpler onboarding paths, and translate the product’s emotional promise into a more cohesive app and marketing experience.
Project Goals
Make the first product touchpoints feel simple, human, and trustworthy.
01 Clarity
Help new users understand what TWOS is before asking them to sign up.
02 Flow
Reduce onboarding friction across standard signup and invite-based entry.
03 Visual System
Introduce a warmer design language that could support product and marketing.
04 Speed
Move quickly from audit to low-fidelity flows to high-fidelity screens.
UX Audit
Mapping what was getting in the way of activation.
I started by auditing the existing onboarding experience, annotating confusing steps, copy issues, unclear hierarchy, and moments where the flow could better explain the value of a conversation before asking users to continue.
Invite Flow
Supporting the path from invitation to first call.
Invited users entered the product with a different mindset: they were responding to someone else’s invitation, so the flow needed to preserve context while still making the next step feel clear.
I designed the invite flow and follow-on sharing moments so users could accept an invitation, understand what was happening, and invite additional people into the experience.
Design System
Defining a warmer product language across app and web.
As the flows moved into higher fidelity, I documented key visual decisions around typography, color, hierarchy, components, and reusable screen patterns.
Process
Moving quickly from critique to production-ready direction.
I worked in a fast feedback loop with the CTO, moving from audit notes to flow structure to polished UI so the team could quickly evaluate and build from the strongest direction.
Step 01
Audit the current flow
I reviewed the existing onboarding experience and identified friction around clarity, hierarchy, copy, and progression.
Step 02
Explore low-fidelity paths
I mapped alternate signup and invite flows to align with the product strategy before moving into polished UI.
Step 03
Bring the system into high fidelity
I applied the updated visual language across mobile screens, flow states, and the first marketing site direction.
